Until the recent COVID-19 epidemic halted travel around the globe, the island of Sri Lanka thrived on tourism. A big part of the country’s GDP is attributed to tourism. According to Sri Lanka Tourism Development Association, 783,000 tourists visited Sri Lanka’s national parks in 2018, which is roughly 38% of the travelers who entered the country. The parks earned over 2 billion rupees (over $11 million USD) in entrance fees alone. Clearly, elephants have a huge economic value (more about this here).
Earlier this month, we launched the Ethical Elephant Experiences campaign to shine a light on the issues that irresponsible wildlife tourism can present and to encourage travelers and travel companies to commit to responsible practices.
Before COVID-19 halted travel, wildlife tourism was becoming increasingly popular, and elephant experiences were at the top of many people’s bucket lists. Wildlife attractions account for 20-40 percent of all tourism worldwide, with up to 6 million people visiting these sites each year. In Asia, there are over 3,800 elephants living in captivity. This is a significant number when you take into account that there are only 40,000-50,000 Asian elephants left in the wild.
On World Elephant Day, Trunks & Leaves is challenging travelers and travel companies alike to commit to responsible tourism practices when it comes to viewing and interacting with Asian elephants.
For the first time in recent history, the world has slowed down, the travel industry is on hold, and humankind has a chance to reflect on the way we’re doing things and how we can improve in the future – for both humans and wildlife.